Beauty Evolution: A Look at Makeup Trend in Each Decade
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The past century has seen many changes in how women present themselves. Women have continuously changed and adapted their look to reflect their changing roles in society. Today, women are embracing new styles and techniques like Seint’s 3D makeup to help them create a unique look that expresses their individual style.

This article will take you on a trip down memory lane, exploring how women’s look has varied throughout the decades. Finally, we’ll introduce the trendy 3D makeup technique.

The Changing Makeup Trends

Makeup trends have seen a wide variety of styles over time. While some looks remain timeless and classic, others have become popular in different eras of history. From the Twenties flapper girl style to today’s modern beauty, makeup trends have changed dramatically in the last century. Throughout the decades, innovative products and technologies have allowed for creativity and experimentation with makeup looks. With these tools at our fingertips, we can take inspiration from past makeup trends and explore new possibilities for our own look. Here are a few examples of makeup trends that have been popular in each decade:

Decade-by-Decade Makeup Trends

1910s: ‘Natural Look’

During this decade, makeup was not widely worn, and those who did wear it kept it very natural and subtle. The focus was on a clean and healthy complexion, with minimal use of eye and lip makeup.

1910 makeup


1920s: ‘The Roaring Twenties’

The 1920s saw a rise in popularity of bold, dramatic makeup. Women began wearing heavy kohl eyeliner and dark lipstick, and the “flapper” look became popular, featuring dark eyebrows, short hair, and a bob cut.

1920 makeup


1930s: ‘Hollywood Glamour’

The 1930s: Makeup during this decade was all about Hollywood glamour. Women wore red lipstick, thick mascara, and bold, dramatic eyeshadow. The “smokey eye” look was also popular.

1930 makeup


1940s: ‘ War & Rationing’

The 1940s: Makeup during the 40s was heavily influenced by the war effort, with a focus on natural, neutral colors. Red lipstick was still popular, but other colors were more subdued. Victory rolls and pin curls were also popular hairstyles.

1940 makeup


1950s: ‘Fashionable Femininity’

The 1950s: The 1950s saw a return to more dramatic makeup, with a focus on bold, bright colors. The “cat eye” liner look became popular, as well as coral and pink shades of lipstick. This era also marked the rise of the “housewife” look, with a focus on a polished and put-together appearance.

1950 makeup


1960s: ‘The Mod Look’

The 1960s: Makeup during the 60s was all about experimentation and self-expression. The “Twiggy” look, featuring heavy mascara and false lashes, became popular, as well as bold and colorful eye makeup.

1960 makeup


1970s: ‘Glam Rock Glamour’

The 1970s: The 70s marked a shift towards a more natural and “hippie” look, with minimal makeup and a focus on a healthy and natural complexion. Earth tones and natural colors were popular, as well as the “glossy lip” look.

1970 makeup


1980s: ‘Powerful Pouts’

The 1980s: The 80s were all about bold and colorful makeup, with a focus on bright eyeshadows and lipsticks. The “power dressing” look was also popular, with strong, defined brows and bold, red lipstick.

1980 makeup


1990s: ‘Natural Beauty’

The 1990s: The 90s saw a return to a more natural look, with a focus on minimal makeup and a “no-makeup” makeup look. Brown and nude lipsticks and eyeshadows were popular, as well as the “grunge” look, featuring dark and smudgy eyeliner.

1990 makeup

2000s: ‘Bold & Bright’

The 2000s: The 2000s saw a rise in popularity of shimmery and glittery eyeshadows, as well as bold and colorful lip glosses. The “glossy lip” look was also popular.

2000 makeup


2010s: ‘Maximalist Makeup’

The 2010s: The 2010s saw a rise in popularity of contouring and strobing techniques, as well as bold and colorful lipsticks and eyeshadows. The “Instagram makeup” look became popular, featuring heavy highlight and full coverage foundation.

2010 makeup


2020s: ‘3D Makeup’

The 2020s: The 2020s saw a rise in popularity of natural and minimal makeup looks, with a focus on skincare and “no-makeup” makeup. 3D makeup is a technique that uses special effects and illusions to create the appearance of depth and dimension on a person’s face  to mimic a natural look! With the advent of TikTok and Instagram, makeup tutorials, and challenges became more popular. The “glowy” look and “glass skin” became popular, with a focus on highlighting and contouring.

3d look


Read How to Achieve the Trendy 3D or IIID Look with SEINT


Takeaways: Evolution of Makeup

In conclusion, the evolution of makeup has been a long and fascinating journey. From ancient societies to modern times, makeup has come to signify a variety of things, from beauty and style to status and wealth. It has certainly played an important role in the lives of many cultures over the centuries, helping to define their identities and beliefs. While the history of makeup may be complex and varied, it is clear that it will continue to play an important role in society for years to come.



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